**LinkedIn | Website | Upwork**

Copyfy

Challenge

Copyfy was losing users during the sign-up process, resulting in a low website-to-sign-up conversion rate.

Solution

I analyzed the sign-up flow and identified two main issues:

• The UI was cluttered and unclear.
• The process included unnecessary steps that added friction and disrupted user expectations.

I recommended UI improvements and removing unnecessary screens to streamline the sign-up experience.

Result

Sign-up conversion rate increased from 30% to 61%.

Foriio → Activation problem

Challenge

Many users signed up but didn’t add their first work, leading to an activation issue.

Solution

I identified two key issues: users often didn’t have their work ready upon sign-up, and the process to add work was unclear. I worked with the team to implement strategic email notifications and simplified the process to a 2-click workflow.